JackThreads, the Thrillist-owned men's shopping community, is seeing some insane mobile growth and conversion rates. But it has also found something surprising: some of its customers have been discovering the company for the first time on mobile. They never shopped the site on the web. The company isn't even sure yet who these people are, or why they're connecting with the brand on mobile, but they can see the results of that change. And it's good.Source: http://feedproxy.google.com/~r/Techcrunch/~3/gnCJOte4A10/
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